Search Engine Optimization (SEO) empowers a business to rank higher in search engine results which helps in reaching a wider audience. Humans are inquisitive in nature and they search for answers all the time. This was made easier with the advent of technology and Google has become the go-to search engine for Billions of people all around the world. This can be achieved by understanding how Google search engine works and how it ranks websites. This course is the key to understand one of the most important skills in Digital Marketing. If businesses can learn to rank their websites on Google, then they can literally expect millions of visitors to their website with millions of opportunities to get leads and sales.

This course is in line with international curriculum standards. In this course, you will learn about what Google and Bing are, how search works, how do Search Engines rank websites, why Google is the ultimate search engine, what does it take to be a favorite in Google’s algorithm, how can you rank high for your targeted keywords, which tools and techniques do you need to outrank your competitors. In this course, you will also learn how to optimize your content and websites to rank high in those search engines, how to use tools to perform SEO, and how to run an SEO project successfully. The course is based on hands-on exercises with detailed video lectures, MCQs, and reference learning material for detailed review.

What you will learn

LEARNING OUTCOMES

After completion of this course students will be able to:

• Use Google Search engine efficiently.
• Plan SEO activities based on how search engines rank websites. Change the existing structure of a website to rank it higher in search results.
• Create a better marketing strategy for any product or service keeping in mind the importance of SEO.
• Perform On-page Optimization to rank the website higher in Google search results.
• Perform Off-page Optimization, also called Link Building.
• Perform Video, Social Media and AppStore SEO according to the latest trends and techniques.
• Apply advanced techniques that will make the websites rank better than competitors.
• Use some of the most important tools for SEO.
• Manage a complete SEO project.
• Acquire online SEO related projects on different freelancing platforms.

BATCH DURATION: 08 WEEKS

SESSION DURATION: 2.5 HOURS

FEE: 70,000 FOR STUDENTS & FRESH STARTERS (65% DISCOUNT) 24,500

COMPLETION AWARD: Certificate or Diploma or Degree or Principle Authority Badges or Distinction Shield

OPTION FOR ONLINE CLASSES ARE ALSO AVAILABLE

LANGUAGE MEDIUM: URDU & ENGLISH

TEACHING MEDIUMS:

• Simulation and Scenario Learning through Smart Board Technology
• Practical work in State of the art Computer Labs with high performance systems
• Option for Free Online Digital Library available for Candidates
• Analyzing and working on current cases and success factors for high profits
• Community Learning techniques
• Role Based Learning (Roles like Managers, Supervisors or Entrepreneurs)

WHO SHOULD JOIN

1. Students from any discipline in pursuit of earning money and recognition
2. Students who want sell their skills and services to the international market for higher returns
3. Working professionals who are looking forward for quick promotion and salary increase
4. Current freelancers who want to build and differentiate their businesses
5. Anyone interested in becoming a professional freelancer
6. Professional IT Students
7. Business Owners (who do not know how their website can flourish their business)
8. House wives who want to earn home base Income and a consistent revenue scheme
9. Small or mega store owners or owners of and medium size business who wants to expand
10. Senior citizens who can stay active and sell their experience and exposure for monetary returns

PRACTICAL BENEFITS:

• Globally on average an individual with E-Commerce expertise can earn close to $55,724. Even in Pakistan on average minimum of Rs. 35,000 to Rs. 45,000 can be earned monthly for managing the ecommerce setup as a virtual assistant from a single employer.
• Rewards are in accordance to your hard effort and recognition for work performance can be documented
• You will work with core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid preventing penalization from Google.
• Your learning becomes constant and contagious and keeps reaping you higher rewards and monetary returns
• You will learn the ins and outs of optimizing a website, by conducting an initial audit to present your findings and recommendations to different clients
• Freelancers develop a special confidence and passion for their work with the potential to never ending growth