Digital and Social Media marketing is an exciting and fresh training course incorporating a hybrid and interactive pedagogy. The training integrates technology, theory and practice. It will prepare participants with a foundational understanding of digital marketing channels and how successful digital marketing campaigns use the numerous online and mobile platforms. Furthermore, it also covers digital and social media marketing strategies, creating interesting and viral content, website design and management, search advertising design and deployment, digital advertising creation, Video and social media advertising, SMS and email marketing, social media campaigns design, and using data analytics to monitor and optimize the campaigns. The training is designed to motivate participants to think like a digital marketing professional, and to give experience with tutorials oriented video lessons, MCQs and hands-on activities. The goal in the end will be to create a well-equipped Digital Marketer for the freelancing world.

LEARNING OBJECTIVES

After completing this course, a trainee will be able to:

• Learn the dynamics of Digital Marketing Freelance Jobs
• Learn the foundations of Digital and Social Media Marketing
• Understand the evolution of Marketing discipline from the traditional to the digital medium, and its importance in the current age
• Develop effective and contemporary Digital Marketing Strategy
• Understand and implement the process of Digital Marketing through the use of various tools
• Engage and attract traffic to Digital Assets through the use of tools and techniques
• Learn how to monitor, optimize and evaluate the Digital Marketing strategy through the use of Data Analytics
• Learn how to be an effective Digital Marketing Freelancer

BATCH DURATION: 08 WEEKS

SESSION DURATION: 2.5 HOURS

FEE: 80,000 FOR STUDENTS & FRESH STARTERS (70% DISCOUNT) 24,000

COMPLETION AWARD: Certificate or Diploma or Degree or Principle Authority Badges or Distinction Shield

OPTION FOR ONLINE CLASSES ARE ALSO AVAILABLE

BONUS SESSION AND AFTER SALES SERVICE ASSISTANCE

LANGUAGE MEDIUM: URDU & ENGLISH

TEACHING MEDIUMS:

• Simulation and Scenario Learning through Smart Board Technology
• Practical work in State of the art Computer Labs with high performance systems
• Option for Free Online Digital Library available for Candidates
• Analyzing and working on current cases and success factors for high profits
• Community Learning techniques
• Role Based Learning (Roles like Managers, Supervisors or Entrepreneurs)

WHO SHOULD JOIN

1. Students from any discipline in pursuit of earning money and recognition
2. Students who want sell their skills and services to the international market for higher returns
3. Working professionals who are looking forward for quick promotion and salary increase
4. Current freelancers who want to build and differentiate their businesses
5. Anyone interested in becoming a professional freelancer
6. House wives who want to earn home base Income and a consistent revenue scheme
7. Marketing Managers or Directors for new ideas platforms to expand their business
8. Brand Managers who are willing to upscale their skills and tactics for higher revenue streams
9. Sales Managers or Directors who are in search for effective sales ventures and higher revenue streams
10. Public Relations (PR) Professionals
11. Business Development Managers and Directors
12. Senior Operations Managers and Directors

PRACTICAL BENEFITS:

• Most effective and most economical marketing advertisements and campaigns can be formulated and executed
• Developing expertise in social media channels helps better strategizing with the valuable data and analytics
• The content performance and lead generation improves conversion rate dramatically
• Social media channels are most cost effective than traditional marketing channels
• Social media can reap higher ROI from the social campaigns with ease of implementation
• Competing with large corporation becomes more effective and easily accessible
• Building reputation and trust becomes easy and quick
• Real time results can be evaluated ensuring online business survival